Hi Simon,
Great video this week, really relevant to me right now as it prompted me to really focus on the benefits of working with me in a client proposal that I am writing today.

Thanks very much

Martin

Totally agree “sell the benefits not the tool” excellent material Simon, you’re a natural and give such great information.
Really love this stuff and it’s so well put across. You’ve made a big fan.

Nicely done Simon.

If I’m honest, there can’t be too many people left who haven’t heard the drill/hole story. The key thing imo, is that it’s such an easy mistake to make – talking about the product/service itself rather than its benefits – that even the most clued-up marketer/seller can still fall into the same trap.

For me, the key message is: be on your guard against selling the drill, not the hole!

Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…I am happy to find so many useful information here in the post, we need to develop more strategies in this regard, thanks for sharing. . . . . .

Very true Simon must say I do get carried away with the concept of not selling the benefits and wonder why I get no intrest form people about my business. Now that you have given me a reminder time for me start selling the benefit..thanks!

 Ha ha yep I’m pretty good at putting the odd shelf up 

Glad you liked it Tricia. Go make some holes

Hi Wendy, May I suggest you possibly focus on the main issues your current clients come in for. For example if it’s mainly back pain. You could advertise the fact that you can help people who are suffering with this issue. The features are that you are using acupuncture but maybe don’t go heavy on telling them the process. 
Helping relieve back pain would be the selling point and your method comes second.I would need to know more from you and what you have done in the past so see a way forward. Hope that helps

My pleasure Wendy. Let me know how you get on.