Hi Simon,
I find so many small businesses get hung up on the logo also. Keep it simple and say what you do! then design a logo later on if you need it! Businesses often use up a lot of time ,energy and money on this rather than focusing on the business.

Keep up the good work!
Gavin.

I’ve been given so many chic or clever cards which I admire tremendously from a design point of view, but I’ve no idea who the person is or what on earth they do. In fact I even feel angry that I’m supposed to research them instead of being given the information. They usually end up in the bin.

So totally agree Jane. I keep some of them because they are great for sticking under wobbly restaurant table legs